For Gruppo SIGLA, a company based in Genoa, CRM represents a real strategy to manage relationships in an organized way and to learn more information about the wishes, needs and behavior of customers, so as to develop more effective relationships and optimize the activities and data of the Sales, Marketing, Customer Care, Purchasing and Administration departments. CRM therefore becomes the heart of the company, integrates with other existing systems, through native connectors or ad-hoc developments, and the Customer is placed at the center of the system, while all around the company processes are built to improve the User Experience and tracing the User Satisfaction. Therefore, for Gruppo SIGLA, the meaning of Customer Relationship Management is much more complete and profound since each CRM system is composed of 3 key elements: CULTURE, PROCESS and SOFTWARE.
Through the many experiences gained by the Gruppo SIGLA team that has been operating in the sector for many years, our company is able to support diversified CRM projects, according to the following possible types:
Alongside the traditional on-premise installations, Gruppo SIGLA also offers online and cloud-based CRM services, usable according to SaaS mode, and offers CRM systems that govern customer information, gathered from multiple communication channels: phone calls, e-mail, online chat, websites, social media channels, etc. and stored in a unified database. Furthermore, to take into account the constant change of habits and expectations of CRM Users, Gruppo SIGLA pays constant attention to the diffusion of interfaces and platforms that focus on Analytics and Artificial Intelligence to implement Chatbot systems integrated in CRM solutions..
Gruppo SIGLA has acquired numerous skills for the verticalization of CRM systems in the various production sectors (Finance, Services, Utilities, Industry) and is able to provide specific consultancy and implement effective solutions through industry-leading software, such as MS Dynamics CRM or through the VTiger CRM open source proposal. The offer is completed by the skills in the CTI (Computer Telephony Integration) sector that allow the CRM processes to be covered starting from the initial phase of the Call Center.
In particular the services offered to Companies are:
The proposal of Gruppo SIGLA in CRM sector involves the use of these technologies: